Corporate Videos
Today, the vast majority of corporate video content is hosted online, published on the company’s website and distributed through social media or email marketing. Content is targeted towards that company’s core selling demographics or internal employees, for example: corporate overview videos, staff training and safety videos, promotional/brand films, investor relations and shareholder videos, market updates, product videos, executive proposal videos, and customer testimonial videos. As video becomes a more integral part of a company’s communication strategy, businesses will often release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness.