Marketing & Promotional
Pixel’s visual tools can be just what your company needs to demonstrate value and to get people thinking about your product or service. These videos should, in a sense, introduce you/your company to your viewers, tell your audience the story of your brand, rave about core values and convince them your company is unique and worth their time. Formats include Infomercials, Commercials and Brand Videos.
We help you take that important step in creating a video for your website – whether an introduction to your business, promotion of a product or service, or simply creating a commercial to use on social media. Have lots of things to talk about and want to increase your web presence while taking your image to the next level? Professionally produced VLOGs could be the answer.
These videos are storytelling – sharing incredible, emotional, touching, personal videos that illustrate the types of people or situations where programs are making an impact. Pixel Lightening Productions has helped non-profits increase the number and quality of their donors, helping raise millions of dollars in support of their causes.
Trending in online video, Explainer (or Infographic) videos are often seen on the landing pages of websites that are selling online services. An explainer video is a short, animated video that focuses on explaining a business idea in a simple, engaging and compelling way using clear and concise language with appealing visuals that quickly grab the viewer’s attention. It’s both informational and educational as it generally explains what the company offers, how the product/service can solve customers’ problems and why that item/offering is the best option in the market.
Today, the vast majority of corporate video content is hosted online, published on the company’s website and distributed through social media or email marketing. Content is targeted towards that company’s core selling demographics or internal employees, for example: corporate overview videos, staff training and safety videos, promotional/brand films, investor relations and shareholder videos, market updates, product videos, executive proposal videos, and customer testimonial videos. As video becomes a more integral part of a company’s communication strategy, businesses will often release corporate videos with press release announcements, newsletters and other forms of communication to bolster the message reach and effectiveness.
These provide evidence that you actually do solve customers’ problems and, in fact, offer some pretty cool benefits. Smart companies create customer testimonials so that their potential customers can hear from (and relate to) people just like them. Watching testimonials, customers learn why they should buy a product and how it could be beneficial to solving their problems. Such videos support the marketing and a sales team by helping to convince leads, moving them further through the funnel and closer to a closed deal. A customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion and empathy.
Often one of the most challenging areas of production, even for experienced filmmakers, George Lucas has said, “Sound is 50 percent of the motion picture experience.” </p> <p>At Pixel, we couldn’t agree more! Whatever your chosen production workflow, the quality and reliability of location sound recording is crucial to your project’s success.
Let Pixel safely and creatively transform your box full of old VHS tapes, Hi8, 8mm film, photos or slides into digital files or DVDs for safe keeping (and repeated viewing). Need a photo montage for that special event, birthday or graduation? We’ll create a memorable video that will bring laughs and tears to your audience.
Pixel Lightening Productions has developed hundreds of customized 2D and 3D animations for businesses just like yours, ensuring your logo creates the “wow factor” on your website or at your event! Oftentimes, a template can be used helping save money and time while looking fabulous.
We work with established agencies, labels and organizations, as well as young talents and startups.