The Process

A problem-free shoot begins well before the cameras roll. Time spent on the details early on will impact the success of your production. Scrambling around to gather equipment, or changing locations at the last minute, not only reflects on screen, but can impact the budget. For one or two days of production, planning can move quickly. But, for longer form videos that require more resources and longer shoot times, pre-production can require more extensive planning. From storyboarding, talent and location searches, permitting and equipment rental to organizing crew and resources, proper planning can’t guarantee a perfectly smooth production, but it will help eliminate most of the issues that degrade your production value.
The day of the shoot has arrived. Hopefully, all of the prep work in pre-production has paid off and everything proceeds seamlessly. Again, great planning makes for a great shoot! Once the cameras start rolling, the Director will guide the shoot along, making sure all of the shots are captured or all the interview questions are answered thoroughly. It’s common to have multiple takes for a single scene or interview. In post-production, it’s normal to cut between various takes to capture the best performance or find the most passion or energy in a response. Audio is literally half of the final product and capturing appropriate and clean audio is essential for the final product.
After all of the visual elements have been captured, it’s time to start the post-production process. Most people think of this phase of production as editing only, but there are actually many different steps that need to happen in post-production, including: color correction, editing video and audio elements, graphics, animation, voiceover and music. The post-production phase sometimes can take the longest time to complete as revisions, approvals and the creative process itself can be time-consuming.
Once the video is finished, it’s time to share it with the world. There are a variety of ways to distribute your video and the key to knowing which distribution platform you should choose is to understand your target audience. What is the most likely way they would watch your video? What is the call to action in your video? How can they respond? All of these questions need to be asked and answered so that you can leverage your video’s distribution to reach your audience effectively. We’re happy to help you navigate this process.
We work with established agencies, labels and organizations, as well as young talents and startups.