Goal:
Highlight an important and relevant service and present it to a large audience of current and potential donors in an effort to raise money.
Solution:
Craft an emotional video, telling the stories of the people, usually women and teens, affected by the service, from their perspective. Each video was a masterfully coordinated effort between a point person from the Shelter, a producer and Pixel Lightening. Each video produced was designed with some shock value, some statistics and always to really tug at your heart.
